Marketing rethink proves antidote to bluetongue

Lawrence, Chrissie
February 2008
Farmers Weekly;2/15/2008, p81
Trade Publication
This article focuses on Charles and Sally Horrell, who run pedigree Beef Shorthorn and Simmental herds alongside a flock of pedigree Hampshire Downs at Pode Hole Farm in Peterborough, England. Although the couple were fortunate to escape an outbreak of bluetongue on their farm, they have not escaped the problems in terms of movement restrictions and lost livestock sales as a result. The marketing effort made by the couple to deal with the outbreak's consequences is described.


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