Is Your Showroom Staff Up to Snuff?

March 2008
Supply House Times;Mar2008, Vol. 51 Issue 1, p54
Trade Publication
The article focuses on the training which addresses new trends in showroom design and new techniques for managing successful showrooms. Robert Seiffert of Supply One and other wholesalers across the country have been waiting for this kind of training to help their salespeople become well-versed in the consultative sales process. Speaker also discusses the need for targeted, effective showroom sales training materials.


Related Articles

  • How To Market Your Showroom. Darlington, Hank // Supply House Times;Aug2004, Vol. 47 Issue 6, p140 

    Shares an author's promotion ideas for wholesale showrooms. Establishment of public relations with various editors; Development of an image; Acquirement of the art of selling.

  • Strength Training. Stehr, Debby // Kitchen & Bath Business;Feb2006, Vol. 53 Issue 2, p34 

    The article presents tips for training staff members of decorative showrooms. Within a showroom, alternative strategies must be employed to introduce new products and to familiarize new staff with the technical, performance and emotional benefits of products and product lines. It is vital to...

  • There's More to See in Chicago.  // Gifts & Decorative Accessories;Jan2004, Vol. 105 Issue 1, p160 

    Features the debut of the 40 new gift and home market showrooms on the 13th floor of the Chicago Merchandise Mart. Details on show hours; List of special events; Titles of seminars; Contact information.

  • New York.  // Gifts & Decorative Accessories;Jan2004, Vol. 105 Issue 1, p186 

    Reports various developments related to art and industry in New York. Opening of a new showroom by Gibson Overseas, housewares and dinnerware manufacturer; Transfer of the textile manufacturer Majolique into another showroom; Introduction of a new line of bath accessories from Steeltek by...

  • Brands Embrace Point Of Sale. TRAN, KHANH T.L. // WWD: Women's Wear Daily;3/23/2011, Vol. 201 Issue 60, p4b 

    The article presents information on point of sale marketing strategy of several fashion brands in the U.S. It is reported that jeans makers are trying to work more closely with merchants and boost their marketing and branding presence on the sales floor. It is stated that denim companies want to...

  • POINT OF PURCHASE: Two Seconds to Retail Impact. Sherwood, Tracy // Global Cosmetic Industry;Nov2007, Vol. 175 Issue 11, p46 

    The article focuses on point-of-purchase (POP) display and how it helps in the promotion of brand values to consumer and generate product sales. It discusses the use of innovation and proper planning in the execution of POP marketing initiatives that would ensure engagement from consumers and...

  • Latest Mars campaign has loads of balls.  // In-Store;Apr2008, p6 

    The article reports on Mars' £7 million campaign to promote football in 2008. As reported, Mars is giving away 100,000 Mars-branded footballs through scratch card promotions and in-store events. The campaign will be handled by the Marketing Store using point of purchase displays, wobblers and...

  • Coral puts money on live windows.  // In-Store;Apr2008, p7 

    The article reports on the introduction of outward-facing window screens by the Coral betting shop chain. The live window screens features real-time updates on sporting events, marketing promotions and special offers. The entry also notes that the displays use Vikuti Rear Projection Film from 3M...

  • Super Automatic Coffee Centers.  // Gourmet Retailer;Aug2007, Vol. 27 Issue 8, p58 

    The article presents information related to the sales promotion of super automatic coffee centers. These centers enable consumers to brew coffee under high pressure. Customers must be provided information about the key features and benefits of super automatic coffee centers. Their merchandising...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics