TITLE

BRANDING FOR SHOWROOMS

AUTHOR(S)
Fry, Reed
PUB. DATE
March 2008
SOURCE
Supply House Times;Mar2008, Vol. 51 Issue 1, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information about branding the showroom business in the U.S. According to the author, most successful brands which include retail operations help define aspirations and establish expectations for the experience customers that can expect from a company. The author also discusses the role of branding in business enterprises.
ACCESSION #
31458777

 

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