Enticing and Publishing the Home Run Paper

Bradlow, Eric T.
January 2008
Marketing Science;Jan/Feb2008, Vol. 27 Issue 1, p4
Academic Journal
The article presents information on changes at the journal that have been implemented or will be implemented soon that will entice the home run paper. It provides recent examples of home run papers in the area of Bayesian statistics research. It describes how the home run paper will involve both practitioners and doctoral students. To motivate authors to strive for home runs, the journal will adopt policies that will involve procedural changes and some will involve content changes, including the use of modern technology to spread the message from the papers.


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