Convergence Draws Cable to T-Commerce

Hogan, Monica
May 2000
Multichannel News;05/15/2000, Vol. 21 Issue 20, p76
Discusses the strategies used by home shopping channels in the United States to retain their position in the industry. Opportunities brought by the emergence of electronic commerce; Impending arrival of interactive television technology via digital set-top boxes; Different ways of selling products over television.


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