Kids' Upfront Looks Nearly Wrapped Up

Forkan, Jim
May 2000
Multichannel News;05/15/2000, Vol. 21 Issue 20, p66
Reports that the 2000-2001 children's broadcast/cable marketplace in the United States remained flat except for some smaller advertising agencies' buys. Cable's share of the children's video upfront; Largest buyers of advertising time for children programming; Cost-per-thousand gains reported by Cartoon Network and The WB Television Network.


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