TITLE

Unisys Eyes VOD Market

AUTHOR(S)
Brown, Peter J.
PUB. DATE
May 2000
SOURCE
Multichannel News;05/08/2000, Vol. 21 Issue 19, p210
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights Unisys Corp.'s entry into the video-on-demand (VOD) market. Absence of proof on the influence of multi-system operator's (MSO) conducting of market trials on trial participants' choice of VOD provider; Necessity of tailoring marketing strategy to the growing importance of interactive television.
ACCESSION #
3144640

 

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