TITLE

ESPN PPV Efforts Get Digital Toehold

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
May 2000
SOURCE
Multichannel News;05/08/2000, Vol. 21 Issue 19, p144
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights cable television network ESPN's optimism on the growth potentials of its digital pay-per-view sports services. Level of market penetration through AT&T Broadband's Headend in the Sky digital package; Network's receiving of a solid mix of buys from varied demographic groups.
ACCESSION #
3144592

 

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