Cable Reaches Out to Hispanic Market

Hogan, Monica
May 2000
Multichannel News;05/08/2000, Vol. 21 Issue 19, p24
Highlights the efforts of cable television networks and operators to reach out to the Hispanic market in the United States. International Channel Network's Canales N's introduction of its mascot; Grassroots marketing; Showtime Networks Inc.'s launch of the television series `Resurrection Blvd' featuring Latinos in front of and behind the cameras.


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