Cablevision, AT&T Offer Rewards

Hogan, Monica
May 2000
Multichannel News;05/08/2000, Vol. 21 Issue 19, p18
Highlights the plan of Cablevision Systems Corp. and AT&T Corp. to launch their `Something Extra' rewards program to consumers in the New York City metropolitan area. Distribution of direct-mail pieces to promote the benefits of the program; Inclusion of premium movie services in the Optimum Gold package; Awarding of gift certificates.


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