TITLE

Cablevision, AT&T Offer Rewards

AUTHOR(S)
Hogan, Monica
PUB. DATE
May 2000
SOURCE
Multichannel News;05/08/2000, Vol. 21 Issue 19, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the plan of Cablevision Systems Corp. and AT&T Corp. to launch their `Something Extra' rewards program to consumers in the New York City metropolitan area. Distribution of direct-mail pieces to promote the benefits of the program; Inclusion of premium movie services in the Optimum Gold package; Awarding of gift certificates.
ACCESSION #
3144505

 

Related Articles

  • Cablevision hires AT&T to upgrade system.  // Pipeline & Utilities Construction;Jan95, Vol. 50 Issue 1, p11 

    Reports on Cablevision Systems Corp.'s hiring of American Telephone and Telegraph Co. to direct and build the cable company's massive overhaul of its television system to offer advanced video service.

  • Cablevision stock rises.  // Hollywood Reporter;2/9/95, Vol. 335 Issue 48, p8 

    Reports on the increase in Cablevision Systems Corp.'s stock price on February 8, 1995. Rumor that AT&T Corp. may be interested in acquiring the company.

  • Cablevision to market AT&T call plans. Farrell, Mike // Multichannel News;02/28/2000, Vol. 21 Issue 9, p12 

    Reports that Cablevision Systems Corp. has entered into a marketing agreement with AT&T Corp. to bundle the telephone company's communication services with cable-television offerings in New York, New Jersey and Connecticut. Marketing of premium-cable channels; Status of plans to offer local...

  • Ma Bell Dials the Dolans. Cooper, Jim // MediaWeek;02/28/2000, Vol. 10 Issue 9, p16 

    Focuses on the joint marketing agreement between AT&T and Cablevision Systems Corp. Services that will be provided by both companies under the agreement; Terms of the deal; Benefit of the deal to customers of both companies.

  • AT&T, Cablevision offer bundling services.  // Electronic Media;02/28/2000, Vol. 19 Issue 9, p50 

    Reports the partnership between AT&T and Cablevision System Corp. for the provision of bundling services to customers.

  • AT&T eyes Cablevision share sale. Randall, Laura // Hollywood Reporter -- International Edition;4/10/2001, Vol. 367 Issue 40, p55 

    Reports on AT&T Corp.'s plan to sell a piece of its stake in Cablevision Systems Corp. Call for the right to register shares of Cablevision for possible sale; How registration of the shares would allow AT&T to sell them through the stock market or a private placement; Estimated value of the...

  • AT&T Sells Cablevision Shares.  // Multichannel News;10/22/2001, Vol. 22 Issue 43, p21 

    Reports the decision of AT&T Corp. to sell shares of stock at Cablevision Systems Corp.

  • AT&T mailing a big success. HOSFORD, CHRISTOPHER // B to B;1/17/2011, Vol. 96 Issue 1, p12 

    The article presents a case study on AT&T Inc. on how it promoted its WiFi solutions using direct mail. It is stated that a two-phase direct-mail campaign featuring an expensive, high-impact dimensional mailing was used by the company. It is mentioned that the target list was no more than 75...

  • AT&T enters digital set-top market. Berniker, Mark // Broadcasting & Cable;12/5/94, Vol. 124 Issue 49, p11 

    Reports on American Telephone & Telegraph Co.'s (AT&T) development of a series of digital set-top converters and control systems for both telephone and cable companies in the United States. Interactive television systems; Preliminary agreements with Cablevision Systems Corp. to develop the...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics