TITLE

End of the Official Story

AUTHOR(S)
Dyson, Esther
PUB. DATE
May 2000
SOURCE
Executive Excellence;May2000, Vol. 17 Issue 5, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the effect of the Internet on business enterprises as it becomes a medium for conspiracy. Internet's effect of increasing exposure and direct customer interaction; Effect of increasing reliance on people employed rather than on technology; Growing need for companies to deliver and not rely on advertising and public relations; Need for citizens who demand disclosure and judge what is credible.
ACCESSION #
3144140

 

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