TITLE

Language of Leaders

AUTHOR(S)
Caroselli, Marlene
PUB. DATE
May 2000
SOURCE
Executive Excellence;May2000, Vol. 17 Issue 5, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Stresses the importance of language to corporate identity. Use of language to demonstrate leadership; Competition to come up with an anecdote that best reveals what one's company stands for; Use of metaphor to identify self.
ACCESSION #
3144131

 

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