ISPA proposes ad campaign

Perry, David
March 2008
Furniture/Today;3/24/2008, Vol. 32 Issue 29, p1
Trade Publication
The article reports on the plan of the International Sleep Products Association (ISPA) to launch a national marketing campaign on mattresses in the U.S. It was stated that industry leaders who participated the group's ISPA Expo have proposed to conduct a multi-million-dollar national advertising campaign that would increase consumer awareness of mattresses which will eventually result to sales increase.


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