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February 2008
Farmers Weekly;2/22/2008, p80
Trade Publication
The article highlights the views of several readers about an advertising for Anchor butter on television which described Anchor cows as free range with the slogan, Our Cows Are Free to Roam. One person suggests that the advertisement should be pulled because it completely infers that British cows do not have the freedom to roam. Another argues against criticisms of Anchor for the advertisement. A reader believes that every farming system has it strengths and weakness and it is always possible to find an individual whose management is less than desirable.


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