Your Web Site and TLC

Meyer, Gale
March 2008
LabTalk;Mar/Apr2008, Vol. 36 Issue 159, p48
Trade Publication
The article offers suggestions for optical businesses and wholesale optical laboratories for developing a successful business to business (B2B) Web site. Businesses should create, update or maintain their Web site, but if they lack the technical expertise, they can hire a professional to design and maintain the site. It emphasizes the importance of keeping the Web site simple. Some of the information that should be included in the B2B site, include product information, product recalls and price lists.


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