TITLE

Communicating the Benefits of AR COATINGS

AUTHOR(S)
Markham, Bill
PUB. DATE
March 2008
SOURCE
LabTalk;Mar/Apr2008, Vol. 36 Issue 159, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses ways by which optical laboratories can boost the sales of anti-reflective or antireflection (AR) coatings, a type of optical coating for ophthalmic lenses, in the U.S. Information is presented on AR lens penetration rates in other countries like Japan, Western Europe and Canada. It emphasizes the importance of knowing the eyewear consumers. It describes the role of professional recommendations from optometrists and ophthalmologists and eyewear consumer professionals in boosting the sales of AR coatings.
ACCESSION #
31436863

 

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