Communicating the Benefits of AR COATINGS

Markham, Bill
March 2008
LabTalk;Mar/Apr2008, Vol. 36 Issue 159, p44
Trade Publication
The article discusses ways by which optical laboratories can boost the sales of anti-reflective or antireflection (AR) coatings, a type of optical coating for ophthalmic lenses, in the U.S. Information is presented on AR lens penetration rates in other countries like Japan, Western Europe and Canada. It emphasizes the importance of knowing the eyewear consumers. It describes the role of professional recommendations from optometrists and ophthalmologists and eyewear consumer professionals in boosting the sales of AR coatings.


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