Playing to Win with Polarized Sales

Bos, Julie
March 2008
LabTalk;Mar/Apr2008, Vol. 36 Issue 159, p18
Trade Publication
The article outlines strategies to boost the sales of polarized ophthalmic lenses. It emphasizes the importance of encouraging eyecare professional customers to make a commitment to polarized lenses. Lens manufacturers can help customers see the benefits of polarized lenses themselves by offering a comprehensive variety of selling tools, point-of-purchase displays, consumer brochures, merchandising materials and educational support. It stresses the value of offering a lower-cost alternative for cost-conscious patients.


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