TITLE

Roche narrows Xenical contenders

AUTHOR(S)
Goetzl, David; Petrecca, Laura
PUB. DATE
May 2000
SOURCE
Advertising Age;05/22/2000, Vol. 71 Issue 22, p84
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on competition between three advertising agencies for the account of Hoffmann-LaRoche in May 2000. The agencies are Y&R Advertising, Ogilvy and Mather Ltd., and McGrath Case & Partners/Euro RSCG. Demand is high for La Roche's weight loss drug, Xenical.
ACCESSION #
3143505

 

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