The Long Tail Implications for Hotel Sales and Marketing

Verret, Carol
April 2008
Hospitality Upgrade;Spring2008, p40
Trade Publication
The article discusses the implication of the long tail concept to hotel sales and marketing in the U.S. According to Philip Wolf, president and chief executive officer (CEO) of PhoCusWright, it is a positive force that holds great promise for travel, tourism and hospitality industry and has the potential in becoming a major disruptor in travel distribution. Because of its impact, it is suggested that to watch for the warning signs that the democratization of travel content which is enabling new competitors and value equations. Discussed are the details of how to avoid the occurrence of long tail concept to hospitality industry.


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