Biz-changing TRENDS in Travel Distribution

Haley, Mark G.
April 2008
Hospitality Upgrade;Spring2008, p32
Trade Publication
The article discusses the major changes that impacted travel distribution of hotel industry in the U.S. Some of the trends that show persistence and consistency over time include the continues shift of transaction volume to electronic channels particularly to the Internet, the growth of Internet volume particularly direct Internet transactions at the expense of voice channels and third party channels, the integration of transaction-oriented booking engines with rich site design, search engine optimization and customer relationship management and consolidation within the distribution industry. With the emergence of the Internet, the percentage of reservations increase year on year. Several companies merged to create and respond to the growing needs of consumers.


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