TITLE

Demystifying BUSINESS INTELLIGENCE

AUTHOR(S)
Inge, John
PUB. DATE
April 2008
SOURCE
Hospitality Upgrade;Spring2008, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the management of business intelligence (BI) data of hoteliers in the U.S. Managing huge amount of data are a complex and tedious task because it involves several processes. It revealed that hoteliers are not different from other enterprises which are buried under the huge amounts of operational data generated by their management systems. They have to consider the right kind of application and software applicable for a specific task. Some of them employ report-writing/filtering tools built into their system to keep tabs on their main areas of day-to-day interest while others export data to Excel for further analysis and most vendors provide data dictionaries for hotels wanting to explore the data deeply using third-party tools. INSETS: Managing the Mix at Marriott;Starwood Stays.
ACCESSION #
31425427

 

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