TITLE

Sports Programming Surges

AUTHOR(S)
Pursell, Chris
PUB. DATE
March 2008
SOURCE
Television Week;3/3/2008, Vol. 27 Issue 7, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on an increase in the number of sports programming audiences in the U.S. Among the factors that contribute to the growth of audiences include terrific matchups, cold weather driving people indoors and the Writers Guild of America strike. Network sources said the financial benefits of the ratings spike likely will take hold in the winter of 2008, when advertising rates can be adjusted to match the growth.
ACCESSION #
31423925

 

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