Communicating In the Web 2.0 Age

March 2008
Multichannel News;3/24/2008, Vol. 29 Issue 12, p29
The author discusses the emergence of Web. 2.0 age in which technologically savvy customers evaluate what one is saying and often write what they think about it in the U.S. To present the messages professionally, the Association of Cable Communicators assists communicators in presenting their messages and dealing with situations they may encounter along the way. The article also presents suggestions on how to manage Web 2.0 in the organizations' environment.


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