TITLE

HITTING THE MARK

AUTHOR(S)
Haugsted, Linda
PUB. DATE
March 2008
SOURCE
Multichannel News;3/24/2008, Vol. 29 Issue 12, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the increase of Internet traffic to Hallmark Channel's (HC) Web site. In January 2008, HC estimated that 414,000 users paid a visit to its Web site. Executives wanted to give viewers a way to interact with the channel's programming and brand, so they had added interactive elements to Hallmarkchannel.com. One of the first initiaves was an application called "Tell Us Your Story," in which viewers recorded memories of their mothers or true love stories.
ACCESSION #
31423713

 

Related Articles

  • Thomson to air TV shows online. Searle, Robin // Travel Trade Gazette UK & Ireland;4/22/2005, Issue 2662, p20 

    This article reports that Thomson Corp. is to feed programmes from its TV shopping channel into its website to allow Internet users to pick what they want to watch. The company has carried out research indicating viewers watch the TV channel for an average of 15 minutes but switch over if a...

  • Fall Season Brought Broadcasters Online Bump. Whitney, Daisy // Television Week;11/10/2008, Vol. 27 Issue 29, p4 

    The article reports that online video traffic to Web sites of broadcast networks increased in September 2008 when the fall television season launched. According to data released by Nielsen Online, NBC.com saw the biggest monthly increase, with a 312 percent rise in unique viewers to 5.6 million,...

  • Computer-Based Video Consumption Rivaling Traditional TV, Nielsen Reports.  // Response;Jul2012, Vol. 20 Issue 10, p7 

    The article reports on a survey conducted by Nielsen Co. which reveals that 84% of Internet users watched video content on a computer, while 83% of respondents watched it on television (TV).

  • Different leanings. Shoebridge, Neil // BRW;3/27/2008, Vol. 30 Issue 12, p105 

    The article reports on research company Nielsen Online's claim that Australians' use of the Internet has surpassed their television use for the first time. According to Nielsen, Australians spent an average of 13.7 hours a week surfing the Internet in 2007, up from 12.5 hours in 2006 and 8.9...

  • Clicks.  // Television Week;2/5/2007, Vol. 26 Issue 6, p4 

    The article presents statistics on a variety of topics in the U.S. including the number of U.S. adults who have watched a video on YouTube, the number of U.S. adults who have watched a video on a television (TV) network Web site, and the percentage of frequent YouTube users who would visit the...

  • Viewers talk back.  // Electronic Media;07/26/99, Vol. 18 Issue 30, p21 

    Presents results of a study conducted by Magid Trends focusing on television viewers' opinions regarding television stations' on-air promotion of their Web sites in the United States.

  • The revolution will not be televised. van Wyk, Simon // B&T Weekly;9/1/2006, Vol. 56 Issue 2579, p21 

    The article looks at the impact of the internet revolution on traditional media. The number of network television viewers has declined, the time spent on the internet has increased, broadband penetration increased and the cost of reaching households through prime-time television has increased....

  • FALL TV: WHAT WILL YOU WATCH?  // Entertainment Weekly;9/9/2005, Issue 838/839, p10 

    Presents information on the Web site ew.com/falltvpoll dedicated for television viewers managed by the periodical "Entertainment Weekly."

  • At least there are no Web sweeps (yet). Shaw, Russell // Electronic Media;03/02/98, Vol. 17 Issue 10, p17 

    Presents information on the difference in the compilation of audience ratings for Web sites to television ratings. What the two have in common; Reference to the two highest-profile Internet audience tracking survey services; What the two services information includes.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics