Kuhl, Craig
March 2008
Multichannel News;3/24/2008, Vol. 29 Issue 12, p10
The article reports on the impact of the increasing number of outdoor sports and recreation programming in the U.S. television broadcasting industry. According to the author, the increasing number of sports and programming has given great opportunities for television networks, advertisers and programmers across the country. Gavin Harvey, president of Versus, said that outdoor enthusiasts remain the most disenfranchised viewer in television.


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