TITLE

ON THE HUNT FOR VIEWERS

AUTHOR(S)
Kuhl, Craig
PUB. DATE
March 2008
SOURCE
Multichannel News;3/24/2008, Vol. 29 Issue 12, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the impact of the increasing number of outdoor sports and recreation programming in the U.S. television broadcasting industry. According to the author, the increasing number of sports and programming has given great opportunities for television networks, advertisers and programmers across the country. Gavin Harvey, president of Versus, said that outdoor enthusiasts remain the most disenfranchised viewer in television.
ACCESSION #
31423706

 

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