TITLE

TiVo Ups the Cable Ante

AUTHOR(S)
Spangler, Todd
PUB. DATE
March 2008
SOURCE
Multichannel News;3/24/2008, Vol. 29 Issue 12, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the initiative of the digital recorder company TiVo Inc. to cut subscriber-acquisition costs for direct customer in the U.S. This initiative shows that the company has great expectations for growth in the year 2008 through Comcast and other pay television providers. The company's chief executive officer (CEO) Tom Rogers said that they assess the speed with which consumers recognize the value and importance of broadband distribution of digital video.
ACCESSION #
31423702

 

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