TiVo Ups the Cable Ante

Spangler, Todd
March 2008
Multichannel News;3/24/2008, Vol. 29 Issue 12, p6
The article reports on the initiative of the digital recorder company TiVo Inc. to cut subscriber-acquisition costs for direct customer in the U.S. This initiative shows that the company has great expectations for growth in the year 2008 through Comcast and other pay television providers. The company's chief executive officer (CEO) Tom Rogers said that they assess the speed with which consumers recognize the value and importance of broadband distribution of digital video.


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