LaLanne, Franklin Make Fitness Funny

Gibbons, Kent; Moss, Linda
March 2008
Multichannel News;3/24/2008, Vol. 29 Issue 12, p4
The article reports on the presence of television personalities Jack LaLanne and Joe Franklin during a press event celebrating LaLanne's book "Fiscal Fitness" in New York. They made the event fun and lively as they issued corny one-liner statements. LaLanne was the center of attention as co-author of the book, which is about maintaining lifelong financial and physical health. Franklin called LaLanne the man who invented everything that is happening in the way of keeping physically fit.


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