Branding With a Bang

Gecker, Rachel
March 2008
Financial & Insurance Meetings;Mar/Apr2008, Vol. 44 Issue 2, p25
Trade Publication
The article discusses how event production companies can minimize event costs without sacrificing quality. According to the author, each event production firm packages itself differently, in addition to having different skill sets. He advises that conducting a research is the first thing to do in looking for the right company to handle the event. A discussion on the steps to be taken in looking for the right event production company is presented.


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