TITLE

DRIVEN BY DATA

AUTHOR(S)
Hall, Alison
PUB. DATE
March 2008
SOURCE
Financial & Insurance Meetings;Mar/Apr2008, Vol. 44 Issue 2, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the research tool used by OneAmerica Financial Partners Inc. to determine a company's incentive program. A brief background on OneAmerica is offered. It is stated that to realize its goals of aggresive marketing and promotion of their products and people, the company has adopted some measures. These include the consolidation of its incentive programs and share management with one incentive company. Also noted in the entry is its partnership with Maritz company, which launched the tool called Travel Insight.
ACCESSION #
31422723

 

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