TITLE

'Project Canoe' Seeks a Captain

AUTHOR(S)
SPANGLER, TODD
PUB. DATE
March 2008
SOURCE
Multichannel News;3/17/2008, Vol. 29 Issue 12, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article announces that the cable industry of the U.S. is in need for someone who could manage its Project Canoe initiative, which is backed by Comcast, Time Warner Cable, Cox Communications, Charter Communications, and Bright House Networks. The project is designed to establish technical standards for placing interactive and addressable television advertisements across multiple cable operators. The chosen CEO will act as the point person to manage all standards needed to be accomplished.
ACCESSION #
31411847

 

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