TITLE

Sense of Urgency

AUTHOR(S)
Kotter, John
PUB. DATE
March 2008
SOURCE
Leadership Excellence Essentials;Mar2008, Vol. 25 Issue 3, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the steps a business can take to lead in change. Creating a sense of urgency in people for them to see the need for immediate change is stated along with forming a group with a leader to guide the change. Development and communication to people is indicated with regards to the vision and strategy of change. Making new ways of behavior succeed until they become part of the culture is also noted.
ACCESSION #
31408363

 

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