Sense of Urgency

Kotter, John
March 2008
Leadership Excellence Essentials;Mar2008, Vol. 25 Issue 3, p10
The article focuses on the steps a business can take to lead in change. Creating a sense of urgency in people for them to see the need for immediate change is stated along with forming a group with a leader to guide the change. Development and communication to people is indicated with regards to the vision and strategy of change. Making new ways of behavior succeed until they become part of the culture is also noted.


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