Leadership Is Love

Peters, Tom
March 2008
Leadership Excellence Essentials;Mar2008, Vol. 25 Issue 3, p7
The article focuses on the view that only leaders in love with their product and service can inspire commitment from their people. Leaders and organizations reportedly exist to respond to customers' desires with regard to products and services. Bureaucracy is stated to kill initiative, while diversity breeds creative activity. The observation that the most loyal customers are the ones who appreciate the effort expended by the business to fix all initial problems is also given.


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