TITLE

Leadership Is Love

AUTHOR(S)
Peters, Tom
PUB. DATE
March 2008
SOURCE
Leadership Excellence Essentials;Mar2008, Vol. 25 Issue 3, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the view that only leaders in love with their product and service can inspire commitment from their people. Leaders and organizations reportedly exist to respond to customers' desires with regard to products and services. Bureaucracy is stated to kill initiative, while diversity breeds creative activity. The observation that the most loyal customers are the ones who appreciate the effort expended by the business to fix all initial problems is also given.
ACCESSION #
31408359

 

Related Articles

  • Commitment. Feiner, Michael // Leadership Excellence Essentials;Mar2007, Vol. 24 Issue 3, p12 

    The article comments on the importance of commitment to efficient leadership. The author states that great leaders are committed not only to their own success but also to the success of their people. The author adds that the law of personal commitment means that a leader must be committed to the...

  • Loyalty Programme Roulette: The Loyal, The Committed, And The Polygamous. du Toit, Michael Noel; Cant, Michael Colin // International Business & Economics Research Journal;Dec2012, Vol. 11 Issue 12, p1421 

    Loyalty programmes have two main aims, firstly to gather consumer data and secondly to create or maintain loyal behaviour amongst their customers. The aim of this study was to investigate the results of a loyalty programme and evaluate its effectiveness in encouraging loyal behaviour amongst...

  • BRIDGING THE DIVIDE. Higgins, Thomas // Electric Perspectives;Jan/Feb2003, Vol. 28 Issue 1, p58 

    Discusses the gap between corporate leadership and the general public. Demand by consumers for responsible corporate behavior; Importance of capitalism; Enhancement of brand image and customer loyalty. INSET: ADVANCING CORPORATE RESPONSIBILITY.

  • How to Be a Memorable Leader. Kelley, Jean // Skin, Inc.;Feb2012, Vol. 24 Issue 2, p34 

    The article discusses the qualities that a leader must possess to become memorable. The author states that memorable leaders know their values, why they are important, and how they play out in life. She notes that memorable leaders know their vision and keep communicating it. She says that...

  • Transformation. Adams, Bill; Adams, Cynthia // Leadership Excellence Essentials;Feb2009, Vol. 26 Issue 2, p14 

    The article describes transactional and transformational leaders. Transactional leaders are described as rational and act according to principles of exchange and expectation. They set goals, sees rewards and monitor performance. On the other hand, transformational leaders makes ways to modify...

  • Leadership During Turbulent Times. Bawany, Sattar // Leadership Excellence Essentials;Dec2016, Vol. 33 Issue 12, p18 

    The article focuses on the important emotional and psychological role of business leaders during difficult and uncertain times. Topics covered include understanding internal dynamics, addressing employees' unspoken needs, using effective leadership styles to deal with the demands of a situation,...

  • Discovering the Dark Side of Service Relationships... or Why Long-lasting and Exclusive Relationships are Self-destructing. N'Goala, Gilles // Recherche et Applications en Marketing (English Edition) (AFM c/;2010, Vol. 25 Issue 1, p3 

    This article deals with the respective roles of the two facets of relationship commitment (affective and calculative) and interpersonal trust (reliability and benevolence) in building a relational exchange of different types of customer (mono- vs. multi-loyal, longstanding vs. new). The study,...

  • Permission marketing and commitment: proposal for a theoretical framework applied to e-mail opt-in. Yildiz, Hélène // Recherche et Applications en Marketing (English Edition) (AFM c/;2007, Vol. 22 Issue 3, p5 

    Researchers have paid scant attention to the obligation of marketers to obtain prospective customers' permission to use e-mail as a marketing tool. To clarify the authorization process, we apply the psychosocial theory of commitment and consider the mediator role of trust. We demonstrate that...

  • MANAGING RELATIONSHIP EFFORTS TO INFLUENCE LOYALTY: AN EMPIRICAL STUDY ON THE SUN LINK SEA FOREST AND RECREATIONAL PARK, TAIWAN. Tsai-fa Yen; Liu, Hsiou-hsiang J.; Chao-lin Tuan // International Journal of Organizational Innovation;Fall2009, Vol. 2 Issue 2, p179 

    Customer loyalty has become an essential concern and a strategic obsession for many managers and there is a growing interest in the business forums and in the academic community. Fewer studies, however, discuss the effects of relationship efforts on it. This study is aimed at investigating the...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics