Gauging the ROI on employee communication programs

Bridgeford, Lydell C.
March 2008
Employee Benefit News;Mar2008, Vol. 22 Issue 3, p18
The article discusses the implication of employee communication programs for a company's return on investment (ROI). Consulting firm Watson Wyatt notes that performance metrics is now being used by top-performing employers to monitor workers' engagement and impact on the bottomline as part of their communications campaign. The Wyatt report points out that employers that invest in communication typically earn higher financial returns.


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