TITLE

Gauging the ROI on employee communication programs

AUTHOR(S)
Bridgeford, Lydell C.
PUB. DATE
March 2008
SOURCE
Employee Benefit News;Mar2008, Vol. 22 Issue 3, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the implication of employee communication programs for a company's return on investment (ROI). Consulting firm Watson Wyatt notes that performance metrics is now being used by top-performing employers to monitor workers' engagement and impact on the bottomline as part of their communications campaign. The Wyatt report points out that employers that invest in communication typically earn higher financial returns.
ACCESSION #
31408323

 

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