Find the 'Cost of Quality'
- Divide and rule. // Marketing (00253650);7/8/2009 Greater Insight, p7
The author provides tips on the proper method of doing accurate targeting, instead of segmentation, for effective product marketing. He suggests the use of multiple statistical approaches in order to collect different answers from the same data. He also hints that segmentation becomes effective...
- Selling Your Company -- Removing The Obstacles To Success. Spilka, George // Global Cosmetic Industry;Jan2008, Vol. 176 Issue 1, p56
The article discusses the major obstacles faced by middle market sellers, as well as the strategies proposed in order to overcome them. According to the author, those obstacles often encountered by middle market sellers include the vast consolidation of many industries, globalization of the...
- Getting Back to Basics: Data Integration Strategies and Tactics. Kavanagh, Eric; Ericson, Jim // Information Management (1521-2912);Mar/Apr2010, Vol. 20 Issue 2, p8
The article focuses on the application by the information management industry of data integration strategies and tactics.
- THE PROFIT CENTER: Measuring data will increase your bottom line. Greenwood, Bob // Aftermarket Business;Oct2007, Vol. 117 Issue 10, p6
The article offers ready-to-use business management tips on how to maximize the use of business cash and the bottom line management.
- Â¡Usa la Mercadotecnia a Tu Favor! Betech Jr., Emilio // Entrepreneur Mexico;Jun2008, Vol. 16 Issue 6, p60
No abstract available.
- AUSTRALIA A KEY TO MICE TRADE FOR VENETIAN MACAO. // Casino Journal;Dec2010, Vol. 23 Issue 12, p16
The article focuses on the opening of a new office in Sydney, New South Wales by The Venetian Macao aimed at attracting convention and exhibition business to the property.
- Different Rules. Every, Donna // Sales & Service Excellence Essentials;Apr2013, Vol. 13 Issue 4, p4
The article discusses the marketing strategies that enable businesses to survive economic recessions.
- How Target Is Taking Sustainable Products Mainstream (and Working with Walmart). Winston, Andrew // SB Business Weekly;8/17/2015, p3
The article reports on the significance of target in the mainstream of sustainable products through collaboration.
- Prospecting for 'Hots'. Good, Bill // Research;Sep2009, Vol. 32 Issue 9, p77
The article reports on the foundations that will sustain the effort in adding new clients. It mentions that these foundations are lead generation, lead development, and lead administration. Lead generation comprises of promotional actions that are designed to generate a first response. In lead...