TITLE

VarsityBooks.com To Focus More On Marketing, Less On Textbooks

PUB. DATE
May 2000
SOURCE
Educational Marketer;05/08/2000, Vol. 31 Issue 14, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on online college bookstore VarsityBooks.com's shift of focus from selling textbooks to marketing services.
ACCESSION #
3139459

 

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