TITLE

He Guides Nets To 'Sonic Brands'

PUB. DATE
March 2008
SOURCE
Multichannel News;3/17/2008, Vol. 29 Issue 12, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Stephen Arnold, a Texas-based composer who is behind the music of Headline News' morning and evening blocks, ESPN 2's weekend outdoor show blocks and of Comcast's CN8 regional network. He is considered one of those who refresh sonic bands that may also serve to identify a channel even though a viewer surfs through electronic-mail his back to the screen. He explains their importance in the industry because the music they make taps into the brain's most basic memory senses.
ACCESSION #
31391284

 

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