Weather May Fit With CBS

March 2008
Multichannel News;3/17/2008, Vol. 29 Issue 11, p3
The article focuses on the plan of CBS Corp. to purchase The Weather Channel. CBS Corp. chief executive officer (CEO) Les Mooves explains during the 2008 Media Summit that the meteorological network could be a good fit with his company's media properties. The network is also allegedly available in about 96 million homes and generates about $300 million in annual revenue. The problem with the potential purchase of the network, as reported, is its $5 billion price tag.


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