Always-On Nielsens

March 2008
Multichannel News;3/17/2008, Vol. 29 Issue 12, p3
The article focuses on the partnership between Charter Communications and The Nielsen Co. in the U.S. Such partnership, accordingly, is a response to the need by advisers of more specific information from television programmers in matching the type of click-stream data available on Internet advertising. Both companies will now effectively be able to track the television-viewing habits of 330,000 in Southern California, with the use of digital set-up boxes that can capture viewing patterns.


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