PR hits the highest points of success

Gofton, Ken
November 1999
Marketing (00253650);11/25/99 Supplement Top 200, p23
Trade Publication
Highlights trends affecting public relations agencies in Great Britain. Ranking of the top 30 agencies based on fee income in 1998; Impact of the Internet, digital technology and electronic commerce; Shift of image from that of a supplier to a boardroom consultant; Takeovers and mergers. INSET: Microsoft..


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