TITLE

Images in action

AUTHOR(S)
Miller, Rachel
PUB. DATE
April 2000
SOURCE
Marketing Event;Apr2000, p35
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Looks at how the exhibitions industry can maximize the potential of moving graphics. Reasons behind the increase in exhibition stands incorporating moving graphics; Potential impact of moving graphics on sales according to Xandie Butler, marketing manager at Powergraphic Displays; Cost advantages of rotorgraphics over rollervisions; Advice of Ian Cobley, managing director at CPL, on positioning the moving graphic; Way of attracting the crowds through the moving graphics. INSET: Case study: Eve Trakway.
ACCESSION #
3138164

 

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