Images in action

Miller, Rachel
April 2000
Marketing Event;Apr2000, p35
Looks at how the exhibitions industry can maximize the potential of moving graphics. Reasons behind the increase in exhibition stands incorporating moving graphics; Potential impact of moving graphics on sales according to Xandie Butler, marketing manager at Powergraphic Displays; Cost advantages of rotorgraphics over rollervisions; Advice of Ian Cobley, managing director at CPL, on positioning the moving graphic; Way of attracting the crowds through the moving graphics. INSET: Case study: Eve Trakway.


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