TITLE

The choice challenge

AUTHOR(S)
Fletcher, Mike
PUB. DATE
April 2000
SOURCE
Marketing Event;Apr2000, p29
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Looks at the competition between big and small agencies in the field marketing business. Role of field marketing in the publicity of products; Benefits of the competition to the industry according to Carol Haigh of Miltonpdm; Advantages of smaller agencies to clients according to James Moyies, PMI managing director; Efforts of the field marketing division of the Direct Marketing Association to help smaller agencies grow their field marketing business.
ACCESSION #
3138162

 

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