TITLE

P&G employs all the fun of the fair

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
April 2000
SOURCE
Marketing Event;Apr2000, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the exhibit stands of Procter and Gamble (P&G) at the 2000 Convenience Retailing Show. Visitor attendance at the P&G booths; Theme and motif of the stand; Activities at the P&G booths; Role of FPP Marketing Communications in the design of the booths.
ACCESSION #
3138161

 

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