P&G employs all the fun of the fair

Mistry, Bhavna
April 2000
Marketing Event;Apr2000, p26
Focuses on the exhibit stands of Procter and Gamble (P&G) at the 2000 Convenience Retailing Show. Visitor attendance at the P&G booths; Theme and motif of the stand; Activities at the P&G booths; Role of FPP Marketing Communications in the design of the booths.


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