TITLE

Sampling push for rum brand

PUB. DATE
April 2000
SOURCE
Marketing Event;Apr2000, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the Urban Beat 2000, the sampling events launched by Seagram UK, to boost sales of its rum-based Morgan's Spiced drink. Number of pubs and bars in Scotland and Ireland where the event will take place; Role of The Marketing Store Worldwide in the event; Features of the Urban Beat 2000.
ACCESSION #
3138121

 

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