TITLE

GM cars debut in the country

PUB. DATE
April 2000
SOURCE
Marketing Event;Apr2000, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the launching of three car models from General Motors in ancestral country homes in Mallorca, Spain. Number of delegates who attended the launch; Role of HP:ICM in the launching event for General Motors' Agila, Astra Coupe and Speedster automobiles; Reasons for using the country homes for the launching.
ACCESSION #
3138111

 

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