Rover stands in doubt

April 2000
Marketing Event;Apr2000, p4
Reports that the presence of Rover automobile at the 2000 Birmingham International Motor Show is on hold in line with its sale to Alchemy, a private equity group. Status of Rover's sale to Alchemy from parent Bayerische Motoren Werke (BMW) according to a spokesman from Alchemy; Comments by Phillip Jones, head of exhibitions for The Society of Motor Manufacturers and Traders, on the commitment of BMW on Rover's presence in the Motor Show.


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