Viral Marketing is Extremely Contagious

Nucifora, Alf
May 2000
Business News New Jersey;05/16/2000, Vol. 13 Issue 20, p17
Discusses the prevalence of viral marketing in the Internet industry. Similarity to advocacy marketing; Figures showing that the majority of those who receive a viral message are willing to pass it along to at least one other person; How viral marketing is just word-of-mouth advertising that is tied to an electronic mail message; Benefits for start-up ventures with limited marketing funds.


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