TITLE

Viral Marketing is Extremely Contagious

AUTHOR(S)
Nucifora, Alf
PUB. DATE
May 2000
SOURCE
Business News New Jersey;05/16/2000, Vol. 13 Issue 20, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the prevalence of viral marketing in the Internet industry. Similarity to advocacy marketing; Figures showing that the majority of those who receive a viral message are willing to pass it along to at least one other person; How viral marketing is just word-of-mouth advertising that is tied to an electronic mail message; Benefits for start-up ventures with limited marketing funds.
ACCESSION #
3137512

 

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