TITLE

AOL's Greatest Hope

AUTHOR(S)
Rockwood, Kate
PUB. DATE
April 2008
SOURCE
Fast Company;Apr2008, Issue 124, p119
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article reports on Internet service provider America Online (AOL) and its acquisitions of advertising servers and companies. AOL purchased Advertising.com in 2004 and has since added other servers and programs to create the world's largest third-party network Platform A. Marketing group Adtech expands AOL's network internationally while Third Screen Media connects advertisers and mobile phone carriers. The marketing applications Tacoda and Quigo track users' behavior and web content to place appropriate advertisements. Video advertising group Lightningcast provides streaming video and audio advertisements as well.
ACCESSION #
31372954

 

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