Upfront could hit $5 bil for booming cable nets

Friedman, Wayne
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, p1
Trade Publication
Reports on the selling of inventories by cable networks at substantial price increases. Networks involved, including Turner Broadcasting System, Lifetime Television, MTV Networks, and Discovery Networks; Predictions for the rise of the cable upfront for the 2000-2001 season; Posting of early advertising pacts by non-cable networks including Telemundo.


Related Articles

  • Cable, agencies and advertisers rub shoulders at CAB conference. Cooper, Jim // Broadcasting & Cable;4/18/94, Vol. 124 Issue 16, p39 

    Focuses on the Cable Advertising Bureau's annual conference held in April 1994. Prospects for spot cable advertising; Statistics on spot and network television expenditures; Pricing considerations.

  • Cable continues to cruise along.  // Adweek Western Edition;12/13/93, Vol. 43 Issue 50, p11 

    Reports that cable television's business continues to reach final negotiations. Advertisers; Growth.

  • Cable tightens.  // Adweek Western Edition;1/17/94, Vol. 44 Issue 3, p12 

    Reports on increased activity in the cable marketplace as buyers and sellers negotiated first quarter inventory.

  • Broadcasters, cable: The airing of the green. McClellan, Steve // Broadcasting & Cable;10/25/93, Vol. 123 Issue 43, p24 

    Reports on the financial benefits of infomercials for broadcast and cable networks. Improvement in the production quality; Annual infomercial billings; Findings of Bozell Inc.'s survey on the airing of infomercials by television stations; Annual TV billings; Comparison of the 1993 and 1992...

  • Television's revenue trends in transition. Foisie, Geoffrey // Broadcasting & Cable;7/26/93, Vol. 123 Issue 30, p85 

    Reports on the forecast of better revenue growth rate of broadcast television (TV) over that of cable television. Two reasons cited for the predicted increase in TV broadcasting; Rise in advertising for all measured media; Benefits of the shift of promotion spending to brand advertising for TV,...

  • Cable ad revenue up.  // Broadcasting & Cable;12/07/98, Vol. 128 Issue 50, p48 

    Reports on the increase in the advertising revenue of cable networks during the first three quarters of 1998. Total number of networks surveyed by the Broadcast Cable Financial Management Association.

  • Cable a rare success story for 2009 ads. Bachman, Katy // Hollywood Reporter;9/2/2009, Vol. 411 Issue 17, p6 

    The article reports on the rare success of cable television in the midst of the recession in the U.S. It states that cable television grew significantly by 1.5% on the first quarter of 2009 while Spanish-language cable television grew by 0.6%. On the other hand, automotive spending was down by...

  • CARRIAGE BATTLE BREWING IN CANADA. Punter, Jennie // Variety;10/26/2009, Vol. 416 Issue 11, p20 

    The article examines attempts to increase revenue for broadcast television networks in the U.S. and Canada. As a result of declining advertising on broadcast channels networks are attempting to charge cable television providers for carrying broadcast content on their systems. The focus of the...

  • Print holds steadfast as complement to TV. Freeman, Laurie // Advertising Age;1/16/1995, Vol. 66 Issue 3, pI-20 

    Presents views of executives at global publications on the spread of global satellite and cable television channels. Statistics on advertising expenditure in different media; Impact of Global TV on sales of advertising space.

  • Market Indicators.  // MediaWeek;4/21/2008, Vol. 18 Issue 16, p5 

    This article briefly notes the state of different advertising markets as of April, 2008. National network television advertising is slowing down. Network cable television advertising is strong, with the competition for advertising at the most popular cable networks showing the largest gain....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics