TITLE

Upfront could hit $5 bil for booming cable nets

AUTHOR(S)
Friedman, Wayne
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the selling of inventories by cable networks at substantial price increases. Networks involved, including Turner Broadcasting System, Lifetime Television, MTV Networks, and Discovery Networks; Predictions for the rise of the cable upfront for the 2000-2001 season; Posting of early advertising pacts by non-cable networks including Telemundo.
ACCESSION #
3136576

 

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