TITLE

Send Dyke some PR help. And a fashion guru wouldn't go amiss

AUTHOR(S)
Snoddy, Raymond
PUB. DATE
February 2000
SOURCE
Marketing (00253650);2/3/2000, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Asserts that Greg Dyke, director general of the BBC, needs assistance in managing the British broadcasting firm. Use of consultants for very specific purposes; Controversy regarding his ownership of Granada shares; Lack of understanding on the difference between the private and public sector.
ACCESSION #
3133631

 

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