Versus Campaign Is Playoff and Running

Reynolds, Mike
March 2008
Multichannel News;3/10/2008, Vol. 29 Issue 10, p24
The article reports on the intention of Versus to drop the puck on its National Hockey League playoff advertisement campaign during the New York Rangers-Buffalo Sabres game on March 10, 2008 in the U.S. The commercial comprises elements from seven different executions shot by Tony Kaye. According to Versus marketing vice president Ryan Donovan, the multimillion dollar campaign will be expressed online and in print.


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